Creating the Brand

Illustration is at the heart of our brand style.

Photography plays a hugely important part of sharing the idea of homes to our viewers, but too much photography within a brand can cause confusion and actually detract from the beauty of the homes we sell. With this in mind, we have placed illustration as the default style for Mr & Mrs Clarke branded imagery e.g. how we visualise our partners. The illustration style is intentionally soft and relaxed. They are hand drawn and are coloured in the tones of the Mr & Mrs Clarke brand to give brand uniformity.