Arch Label

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27th April 2020

Arch Label Agency is one of those gems you are VERY lucky to have in

Arch Label

Arch Label Agency is one of those gems you are VERY lucky
to have in your vicinity! I was beyond thrilled to discover
Susie Archer’s secondhand high end
designer shop (dangerously close) to my doorstep.

Soon to be celebrating the 17th anniversary of her much loved
independent store, Susie is doing her part in keeping Stamford
on the pulse of fashion.


I walk everywhere in Stamford – I rarely use the car – I love this about Stamford, you discover so many nooks and crannies when on foot.

Susie Archer, Owner

arch label

Are you from Stamford?

I’m actually from East Yorkshire (Beverley) and moved to London in my teens. My husband I and moved here from London 19 years ago with two small children in tow, as we felt that Stamford was a lovely place for them to grow up. It was a good choice – they have both enjoyed this town enormously and have now flown the nest! 

Why did you decide to open up shop in Stamford? 

I had been made redundant from a Management Consultancy and felt like a change. A small shop came up for rent down Maiden Lane so, using my redundancy money, I took it on. One refurb later and Arch Label Agency was born.

Wow! Did you have any help?

I had a couple of girlfriends in the fashion industry in London who were very helpful.  One of them was having a loft conversion and all her clothes were stored up there – so I sold them for her!  The business then grew through word of mouth and recommendation. My husband works in London during the week so we were able to offer a collection service in central London which has proved to be very popular. 

What is your favourite part of Stamford? 

I love the slower pace of life. People have time to chat and support one another. I do feel we are lucky to live in such a friendly, beautiful town and I very much feel part of it. I am a member (and on the Committee) of Stamford Tennis Club which is a lovely friendly club with lots of social tennis on offer. I am also a member of Stamford Bridge Club and attended a very well run beginners course – I thoroughly recommend it! 

What makes Arch Label unique?   

We are a unique dress agency in that we concentrate and focus on quality brands which go the distance. We get new stock in all the time, yet we never know what is coming in or when. We have some fabulous, loyal customers who have been shopping with us for years . On top of all of this we are recycling – what’s not to love!?

Do you ever have to commute to London for buying?

I am lucky enough to have a driver (my husband, Simon) who sorts that out for me.  Simon is a photographer and very supportive helping me with the website and advertisement. I am very lucky.

What is your favourite thing on the shop floor right now?

I have recently changed the shop over to S/S so there is a lovely fresh colourful feel to the space. There are too many beautiful things to choose from, but I do love a black and suede Saint Laurent bag which is a classic. It is torture at times dealing with all of these exquisite things…I have to remind myself constantly that I am running a business. 

Where is your favourite place to eat out? 

I like the Tobie Norris for Sunday Lunch, I also like Paten and Co for early doors drinks and small plates. Riverside for Fish and Chips. Stamford Garden Centre and Bombay Cottage also deserve a mention. 

arch label

You can check out Arch Label on Instagram to keep up to date with all the new arrivals!

Thanks for keeping Stamford so stylish Susie