A chat with Samantha Hague Optometry

This week, our stylish Agent Tish paid a visit to Samantha Hague Optometry in the pretty town of Tettenhall. Tish chatted with their wonderful team to learn all about their story...

Tell us more about SHO and what you offer…
We are now the only truly independent Optometrist in the local area, and we’re not part of any chain or franchise group. This means we can offer our patients a full and unbiased range of services and products. We are the area’s leading luxury eyewear styling practice and offer brands such as Cartier, Dita, Lindberg, Tom Ford, Gucci and many more. Sam has also invested heavily in state of the art examination and diagnostic equipment, meaning we can now offer comprehensive clinical services to all of our patients

What made you pick Tettenhall Village as your location?
Sam had a fabulous opportunity to take on the business from retiring Steve Sheward back in 2019 after he had run a practice at the same location for over 30 years. Tettenhall Village has made us feel so welcome since being here and really embraced the refurbishment and rebranding from Sheward Opticians to SHO. The practice is unrecognisable from what it was when Sam took over and we have made some lovely friends with the local businesses such as Mark at Mode, Mo at Chill and Nick at Gough’s. Sam originally lived in Tettenhall before moving to Pattingham at aged 11. She has strong family connections and friendships to Tettenhall so the opportunity to own her own practice was a perfect fit.

Congratulations on your 3 year anniversary! How did you celebrate?
Thank you! We can’t believe it’s been 3 years already, the time has flown by. The team at SHO celebrated with an event where we had champagne and canapés. We were blown away with the incredible turn out from our patients, friends and family. This year we have chosen Guide Dogs UK as our focus charity. On the day of our event we raised over £500 for them by doing a huge Tettenhall raffle. The local independent businesses in and around Tettenhall donated some great gifts and shows what a great community exists in the village.

Where do you go in the village for a mid morning pick me up?
We go to a different place every time! Some of our favourite spots are Lime Tree, BAKED, Cataldo’s & Georgie’s.

Any tips for better eye care?
Absolutely! Diet and everything in moderation certainly help. Did you know that smoking can lead to blindness? So smoking cessation is definitely a great idea. Sun protection is also a really sensible option. Blocking out harmful UV rays that can damage the eye and there’s additional benefits. According to the Skin Cancer Foundation in the US up to 10% of all skin cancers are around the eyes which can be reduced with wearing suitable sunglasses. Regular eye examinations are key to better eye care. There’s a misconception of eye examinations being solely for checking your vision, but it’s much more than that. Sam will look at the health of your eyes too. Having an OCT shows us all the different retinal layers, which helps us diagnose any eye disease now and up to 5 years earlier. The Optos Ultra-Widefield is something we offer as standard, because why wouldn’t we? It produces a 200* view high resolution images of the eye.

What’s in store for SHO over the next few months?
In September the team are off to Paris for the optical trade fair of the year! We’re all really excited and hope to select some new and exciting eyewear for our discerning clients. We do actually think which of our II clients would love certain styles and colours when we look at new collections. Late November is the annual Optician Awards, an evening where great practice is recognised and applauded with finalists from around the whole of the country. Last year we were nominated finalists in three categories and it was such a fabulous experience to attend the ceremony in the Ballroom at the Grosvenor House Hotel on Park Lane in London. Fingers crossed we can be nominated and reach the finals again this year!

Thank you to the lovely SHO team for chatting to us!

All images: Courtesy of SHO

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