Creating Atmosphere

6th December 2017 by Daniella Quaglia

Spring Dining Table Estate Agent

If you appreciate the finer things in life then read on. If you have never bought a scented candle and prefer sliced white to sough dough then I don’t think you will understand the rest of this journal…

When we sell homes we pay attention to the senses to make buyers feel at home. Setting the right atmosphere for viewings is something that we think creates a calming and pleasant environment that allows viewers to imagine themselves living in the home.

We use plants, flowers and candles to freshen rooms and keep the homes we are selling feeling airy. Coffee and freshly baked bread are not for everyone and it’s a bit 1990s.

Plants and flowers bring both aesthetic and olfactory goodness to a room. I like all kinds of different types of geraniums, and picking out blue hyacinths and placing them in a big jar. By favouring biological sources of good smells, the aroma will evolve with the seasons and reflect a region. We have teamed up with Brown & Drury and we light a few of their gorgeous scented candles in a home during viewings.

We design a playlist for viewings and especially for Open House events that suit the home. The idea is to create a calming soundtrack. It’s often a frantic and stressful time for people and most estate agents rush people around. By having some tunes on it can help people to relax and enjoy walking around a home.

Playing sweet music at a low volume is just right to create a relaxed environment for making good decisions.

Textiles and textures make a space feel more welcoming and give viewers a more comfortable experience. Enhancing the tactile dimensions of a home can up the ante of the viewer’s experience. By having some soft throws on sofas, old linen bed sheets in the main bedroom and cushions on the garden furniture, you will make a house feel like a home ready to live in. We provide styling services for every home.

The importance of natural light cannot be underestimated when selling a space. The appearance of a space can either gently beckon new homeowners or frighten them off. It’s not as simple as turning on all the lights. We think that gently lighting a space with lamps and opening doors and curtains makes a space more appealing.

Let in as much sunlight as possible through windows and avoid pitting artificial light sources against natural light. This is easy enough during spring and long summer days, it just takes a bit of preparation.

Cleanliness and a lack of clutter help visitors focus on what’s important. Minimalism is transparency — the goal is to make sure that nothing stands in the way between people and the vision they have of a home. We advise to give a home a personal touch, which separates minimalism from sterility: Plants and flowers will make a space feel like home.

We are foodies so we often have some interesting food available when leading an Open House event. This not only pleases their eyes but their taste buds as well. Less is definitely more though — try to make sure the focus is on the raw ingredients. We had some beautiful local meat on a platter on the kitchen table last weekend with a little note about the producer. Food is an effective ingredient that always helps to enliven those human connections.

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